Lululemon Enters India with First Store at DLF Promenade, New Delhi, via Tata CLiQ Franchise Partnership
Lululemon Marks India Entry with Flagship Store at DLF Promenade
Canadian sportswear brand Lululemon announced its first store in India will open at DLF Promenade later this autumn, signifying a retail leasing milestone for DLF Limited's premium mall portfolio. The launch forms part of the brand's franchise partnership with Tata CLiQ, which will introduce Lululemon to shoppers nationwide through Tata CLiQ Luxury and Tata CLiQ Fashion platforms when the store opens.
Location and Store Offering
DLF Promenade is a premium retail destination located at 3 Nelson Mandela Road in Vasant Kunj, South Delhi, spanning approximately 460,000 square feet of gross leasable area across three levels. The mall has a total built-up area of 8,24,210 sq.ft. and a gross leasable area of 4,61,731 sq.ft.
The New Delhi store will stock Lululemon's technical athletic apparel and accessories for men and women across categories, including yoga, pilates, running, training, tennis, golf and everyday movement. It will also serve as a hub for community events, bringing together guests, brand ambassadors and local fitness communities.
Omnichannel Strategy
At the time of the store opening, Tata CLiQ will also launch the brand on its platforms Tata CLiQ Luxury and Tata CLiQ Fashion, bringing Lululemon's innovative athletic and lifestyle products, as well as community-led experiences rooted in movement and wellbeing, to guests across the country.
Market Expansion Context
Lululemon has a brand presence in over 30 markets around the world, with an established and growing footprint across North America, EMEA, Asia Pacific, and China Mainland. The arrival of Lululemon store locations and digital offerings in India follows the company's earlier entry this year into Poland, Greece, Hungary, and Romania through its franchise partnership model.
DLF Promenade's Retail Profile
The mall serves as a destination for premium shopping in South Delhi. Opened in 2009, DLF Promenade positions itself as a fashion-forward mall targeting upscale consumers, featuring a tenant mix of 140-173 stores including international brands like Zara, Marks & Spencer, Bath & Body Works, Aldo, Armani Exchange, and Starbucks, alongside Indian labels such as Fab India and Ritu Kumar. The mall operates at 97% occupancy with footfall of 25,000 weekdays and 39,000 weekends, supported by PVR Cinemas and 780 parking spaces.
The primary catchment encompasses Vasant Kunj, an upscale neighborhood with palatial farmhouses and DDA flats, featuring high-income residents, while secondary catchment extends to broader South Delhi, including areas near Gurgaon and the airport, attracting diplomats, professionals, and families with disposable incomes supporting luxury retail.
DLF's Retail Footprint
DLF Promenade is one of several premium retail destinations operated by DLF across Delhi-NCR. DLF Malls operates across Delhi NCR with properties including DLF Mall of India, DLF Promenade, DLF Avenue, DLF CyberHub, Horizon Plaza and DLF Cyber Park, hosting new store openings across fashion, F&B, and beauty & wellness categories. DLF Malls comprises 2 Luxury Properties and 6 Premium Properties across Delhi-NCR and Chandigarh, including DLF Emporio and the award-winning "The Chanakya" luxury destinations, and DLF Mall of India, which houses 319 brands and 68 kiosks.